Team McGinnis Makeover: Busy Family Home in Hamilton
19 Brookline Dr. in Novato -- Hamilton's Newport Landing Neighborhood
4bd + office | 4.5ba | 3,110 sq ft
Sold for $1,089,000 in July 2019 -- approx. $10,000 above recent comparable sales
When we first saw 19 Brookline Drive, it already had a lot going for it: a modern and open floor plan, many updated finishes (within last 5 years), high ceilings and nicely landscaped outdoor spaces.
But like most busy households in their "natural, every day state," it was far from show-ready! Our detailed plan for the house included a lot of paring down and fine tuning.
The most successful property preparation is a team effort between us and the homeowners, and these folks were very receptive to our suggestions and they got things done quickly! Here's what we did to give the house the best chance of selling for top dollar.
The living room had become a bit of a catchall. The owners agreed it would be best to clear out this room and let us stage it as a formal living room. We have a large warehouse of home furnishings, and we furnish rooms at no cost ever to the seller.
Whites and grays are very current colors, so we incorporated them into the design with a few pops of blue and orange. Notice how much better the room looks with professionally shot and edited photos, too.
The sellers (parents and 2 kids) were living in the home while it was on the market, so it was important that they were able to lounge on their own furniture. We try to work with a seller's own furnishings as much as possible. This room needed a more cohesive look and some more color to wake up the beige on beige. We achieved this by adding art and accessories. We carried the orange from the living room into the family room.
MASTER BEDROOM SITTING AREA
The sofa was perfect but the space needed a more complete look so buyers could see its potential. Finished spaces look better in photos too, and photos are key since almost everyone starts their home search online.
Offices can be the most challenging to tidy. Our seller was very motivated to have the house show its very best, so he removed the desk and cleared out this upstairs loft area.
Why go to all this effort? There's a very good reason! Staged homes sell more quickly and for more money, on average, than non-staged homes.
19 Brookline Drive received two offers and got into escrow in 13 days during a time when the real estate market was slower and buyers pickier.
Here's what the sellers wrote about our service:
"We decided to hire Team McGinnis because they are Novato's top agents and we wanted to sell the house fast. Erin did a great job staging our home, giving us information about all the tools that we needed to sell our house and moving to a new house. Our home was transformed beautifully and very quickly.
Kevin is very nice to help us with anything we needed, even delivering our new screened door with his truck! They are always on time and prompt, and going above and beyond expectation. We sold our home after one open house! They are fantastic partners and I would recommend them to anyone looking for a listing agent."
--Kenny and Linda Seok, 19 Brookline Drive sellers
If you are thinking of selling your home and want expert advice and extraordinary results, please call us today! 415-725-1911